Audience
Audience Segmentation
Create dynamic segments based on behavior, context, device, and engagement.
Core capabilities
Everything you need to deliver relevant, personalized experiences — at scale.
Audience
Personalization
Integration
Experience
Profiles
Audience Profile Management
Build and manage unified audience profiles that evolve over time.
Data
Third-Party Audience Integration
Integrate external audience platforms to enrich targeting.
Rules
Condition & Rule Creation
Define flexible rules and conditions to control personalization logic.
Client
Client-Side Personalization
Apply personalization directly in the browser for fast experience changes.
Server
Server-Side Personalization
Deliver secure, scalable personalization from the backend.
Behavior
Behavior-Based Personalization
Personalize content based on past user behavior and interactions.
Native
Native Integration with Lhotse XMP
Seamlessly integrates with Lhotse XMP without duplication or sync complexity.
Open
Easy Integration with Other Websites
Connect external sites using simple setup steps and APIs.
Next step
Ready to personalize better?
See how SmartXP fits into your experience stack.
Built for humans. Scaled for enterprise.