services
ADOBE ANALYTICS
Integrate your AEM Sites to Adobe Analytics to get the best insights on user interaction on the site. It provides deep level of tracking - element and components. It also provides page level tracking. We can add CSS selectors as well as JS to enable tracking in your AEM sites.
Once integrated, It gives you every tracking on website elements like links, image, forms usage. It gives you success rate and failure rate for a website component. For example, In case my site has a contact form, Adobe Analytics can give me the following insights
- How many times contact form was opened
- How many times contact form was filled - partially - not submitted
- How many times contact form was submitted with wrong information (validation failed)
- How many times contact form was submitted successfully
- Region or Country wise, Language Wise
- Device wise
- Browser / OS information
- Source (Direct / Referral / Search Engine)
We can also track and share detail analyses on website specific areas like how much time spent on a carousel, how many clicks, maximum time spent on a slide, minimum time spent on a slide. With Adobe analytics, you can also track clicks on an image which even may not be clickable. This indicates to the site admin the information user is looking for by clicking on a slide or image. In case site has an image which is non-clickable and site admins sees that users clicks on it, site admin can definitely add a link to improve user experience and create more page views.
With Page level tracking enables, site admin can easily identify performing and non-performing pages.
If it is an eCommerce site, site admin can track most popular product in terms of variant, color and size. Site admin can track which products gets added in cart and not ordered. Products added in wish list but not ordered. Most moving product.
With Adobe Analytics site admin can track all kind of site usage and enhance user experience which will ensure more page views and improve site stickiness. It also helps you in targeting your customers.
